The automobile industry is a huge part of Michigan’s economy and connects with countries around the globe. As one of Electing Excellence’s sponsors, we are fortunate enough to have three professionals presenting during the morning breakout sessions: Shawn Morgan, Jodi Tinson and Christine Estereicher. Below, we interview Jodi.
Did you always know you wanted to work in the communications/PR industry?
Yes. I really wanted to be a foreign correspondent. Ultimately, I decided that PR would utilize the same skill set, be a steadier source of income and be far less dangerous.
How did you get to where you are?
Out of school, I held communications positions at a non-profit and a school district. I was then given the opportunity to work in PR at an ad agency, where I was introduced to Chrysler. That position led me to an onsite position at Chrysler with a PR firm, then to full-time employment. Since 1992, I’ve been involved in some aspect of Chrysler’s business whether at an agency or as an employee.
How do you like working for one company, as opposed to at an agency?
If you’ve done both, compare! Agencies can certainly offer a variety of professional experiences and tend to allow for more creativity, but they serve at the request of the client. I prefer the corporate side, where you can become ingrained in the culture of the company and fully understand the dynamics/complexities of the business. There also seems to be more job stability on the corporate side.
What was your favorite part about NAIAS, as a communications professional, this year or previously?
I always enjoy helping the media get the stories they want. It’s also a great opportunity to see media that I don’t normally get to work with day-to-day including those from other countries.
What’s your favorite car or what do you drive?
I drive a minivan. (I really do love it and it’s very practical for this stage of my life.) If money were no object, I would love to drive a 1961 Corvette or a Viper.
Jodi Tinson is manager of Manufacturing and Labor Communications at Chrysler Group. She has had a wide variety of experience on both the agency and corporate side. At Chrysler, Jodi has handled everything from product and international communications to government affairs and corporate marketing PR to speechwriting. Jodi received her Bachelor’s degree in journalism from Michigan State University.
Shawn Morgan has been the Head of Corporate Communications at Chrysler Group LLC since 2009. She currently leads Chrysler Group’s external Corporate Communications efforts globally as well as the Company’s executive speechwriting activities and corporate web site. Shawn has a diverse range of communications experience having held various senior level communications positions within Chrysler and working for agencies such as Bozell and Golin-Harris. She received her bachelor’s degree in communications with an emphasis in public relations from Michigan State University. She also serves as a member of the board of directors for the Michigan State University Communications Arts and Sciences Alumni Board.
Christine Estereicher is the Senior Manager of State Relations and Legislation for Chrysler Group, LLC. She received her bachelor’s degree from the University of Michigan and her master’s degree in Public Administration from The George Washington University.