The Basics of Personal Branding



When it comes to creating a personal brand, there are several important things to keep in mind. Employers look for people who stand out to them. Making the right first impression to a future employer, professional or other students is the first step into landing a future job and making long lasting connections.


In preparation for a conference, it’s important to plan in advance how you would like to brand yourself and the types of materials you would like to use to do it.

First, establish your image. Keep your personal brand consistent and represent it on all of your social media accounts. Update your LinkedIn profile and put links to your personal website or portfolio if you have one on each of the different sites. When someone googles your name, you want them to see the best representation of yourself.


Start networking as much as you can. Follow other young professionals on Twitter or connect with them on LinkedIn. Another way to easily connect with people is to order business cards. Business cards are a quick and easy way to pass out your contact information as you meet and talk to people. Include your name, phone number, email address, links to your Twitter account, LinkedIn or even a QR code for an online portfolio.


After you have started to put everything into place, get feedback from other young professionals about your brand. Ask for any tips that they have found helpful and get their opinion about the steps you have started to make. After following these few simple bits of advice, you should be well on your way to preparing the best professional image of yourself.

See you at the conference! 



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